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Analyzing The #1 Ranked Website On Google For The Term Diet Information
Let's analyze the #1 ranked website on Google for the search term, 'diet information'. I'm going to step you through 1 of the many ways you can use SEO Elite to analyze and figure out exactly why ANY website is outranking you.
I think you'll be quite surprised by all of the things SEO Elite will show you. So, let's begin...
First we need to go to Google and enter the search term 'diet information'. You'll see that the number one ranked website is www.chasefreedom.com
Next, we need to open up SEO Elite. 
- Select radio button 1 - Analyze backlinks using a specific search engine.
- Enter www.chasefreedom.com into the domain to analyze textbox.
- Select all of the search engines by checking the checkboxes.
- Click ok.
SEO Elite will then begin to process. Once it's finished, we can click over to the report view tab as shown below.
Report View
The report view will show us an enormous amount of important information we'll need to know to outrank this website.
First let's look at the Anchor Text column. 
As I've already taught you, anchor text plays a very important roll in ranking well in Google.
Review: Anchor text is the actual text located within the link linking to www.chasefreedom.com.
For example, in the text: diet information is helpful. "diet information" is the anchor text.
You'll notice that www.chasefreedom.com has hundreds of backlinks that contain the words "diet information" somewhere within their anchor text above. This is a BIG plus for them.
Now, let's look at the IP Address summary frame
Google favors websites that have many links located on different IP Addresses. You can see that chasefreedom.com has MANY links from MANY different IP Addresses (websites).
If you think about it, it makes sense that Google gives priority to websites that have links on many IP Addresses rather than many links all on the same IP Address. This helps eliminate the possibility of people controlling the search engines.
If Google didn't look at IP Addresses, I could simply create 1 website with thousands of pages and link to another 1 of my websites from all pages. I would then have thousands of links pointing to my website and a #1 ranking...
Unfortunately, Google's smarter than that and you can't do it.
Anyway, back to the IP Addresses. As we scroll over, click the "IP Address" column heading to sort the column, we'll notice that www.chasefreedom.com also has many links from different IP Addresses. That's also a BIG plus for them.
Next >> We'll look at the column titled Page Rank
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