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How To Skyrocket Your Website To The Top Of Google With Properly Planned Offpage Optimization
I don't know about you, but I get extremely excited when I see my new websites at the top of Google for the very first time. Making big changes in ranking is primarily done by what is called offpage optimization.
Earlier I mentioned there were two types of search engine optimization.
- Onpage Optimization
- Offpage Optimization
We've gone over the onpage optimization, so let's move on to the offpage optimization which is what really makes a difference in your site's ranking.
Important! Properly planned offpage optimization will make the difference between your website ranking #900 on Google, to ranking #1.
So, what is offpage optimization anyway? Offpage optimization basically consists of all of the offpage ranking factors like:
- Which websites link to you
- The number of websites linking to you
- The Google page rank of the website linking to you
- The page title of the website linking to you
- The anchor text used in the link linking to you
- The number and type of links linking to the website that's linking to you.
- The number of outbound links on the website that is linking to you
- The total number of links on the website that is linking to you
- Whether or not the websites linking to you are deemed by Google as an authority website.
- Plus some other things that we'll get to later...
In order to optimize our original website for the keyword "weight loss stories", we need to analyze the linking strategy of the top 10 ranked websites for our keyword.
Copy The Top Ranked Websites To Get A #1 Position
The goal here will be to copy exactly what they're doing, and then do things slightly better. We want to give Google exactly what they want, by making our linking strategy as close to the top ranked websites as possible, but as I said, slightly better to edge them out. The keyword we'll use in this example will be a highly popular term. We'll use "diet pills" so I can show you just how powerful offpage optimization is, and what kind of rankings it can get you, if you do it correctly.
First, we need to open up a spreadsheet using Microsoft Excel. You should create the following columns
- Linking Website
- Anchor Text used
- Page Rank
- Link Popularity
- Page Title
- Number of Outbound Links
Next, we need to visit Google and enter the keyword "diet pills". We'll then visit the top 10 websites for this keyword and collect the information above. You should create 1 spreadsheet for each of the top 10 websites.
Note:
Linking Website is the specific website linking to www.weight-loss-institute.com/diet_pills.htm, which is the #1 ranked website in Google for the term "diet pills". In order to find all of the websites that link to www.weight-loss-institute.com/diet_pills.htm you can do a couple of things. The most common way is to go to Google and enter this search command: link:www.weight-loss-institute.com/diet_pills.htm.
 .
Once you do this Google will return a large list of websites that link to www.weight-loss-institute.com/diet_pills.htm.
Over the past several months, Google has cut down on the number of backlinks that it will show you, so you may be better off going to Yahoo and entering link:http://www.weight-loss-institute.com/diet_pills.htm to get a larger list of websites that link to them. Note that for Yahoo you must include "http://".
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